Why Co-active

CTI is an Industry Leader

Our founders were among the initial pioneers of the coaching profession. Over the last 20 years, CTI has trained over 35,000 Co-Active coaches worldwide and today trains more new coaches each year than any other training program. We wrote Co-Active Coaching, the most popular book on coaching (often used by other coach training programs too), now in its third edition. With 100,000 copies sold, it’s been published in more than ten languages worldwide. Seven Habits author Stephen Covey called it “the bible of coaching”.

The Quality of our Trainers is Unparalleled

We have the most rigorous standards for our faculty of any coach training organization. Wherever you are in the world, you can be assured of the exemplary and consistent standard of our highly trained course leaders.

CTI’s Proprietary Method of Coach Training

The Co-Active Coach® Training program is the only coach training program based on the Co-Active Model, a tried-and-true approach that provides a powerful process for engaging with others and is supported by current scientific research. Our program is built on the cornerstone that we are all naturally creative, resourceful and whole and that we all possess the capacity for knowing what is best for ourselves. From this place, the Co-Active Coach comes from a place of authentic being, listening and encouragement, to uncover the best in oneself and others.

Person to Person Experiential Training

Uniquely at CTI, the experiential learning process begins from day one in small groups of no more than 26. This form of learning is engaging, fun and increases retention from the typical 20% to about 80%.

Gold Standard of Certification Programs

CTI’s prestigious CPCC – Certified Professional Co-Active Coach – designation may be earned through our ICF-accredited certification program, the most rigorous and respected in the industry.

International Coach Federation (ICF) Certified

Our founders’ involvement with the ICF from its very inception in 1996 has resulted in a significant influence on the industry, including much of the ICF framework of coaching competencies and ethics. CTI was the very first coach training organization to be certified by the ICF.

Ongoing Support and Information

CTI’s Co-Active Network of more than 22,000 professional colleagues and Co-Active Coaches offers a dynamic hub of resources available to support your ongoing development.

PDF Download

Click here to download the introduction brochure for Co-Active Coaching in 2018 (English).


Why Co-Active Coaching

Co-Active Coaching and The Brain